About ACG Concept

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Catalyst of Healthy Ageing, Inspired Lifestyle

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ACG Concept – Passion & Purpose For Everyday Life

ACG Concept is Malaysia’s first Lifestyle Advocate in aged care.

As the Lifestyle Advocate, we activate, prosper & treasure the nuances of ageing through an array of activities and programmes.

Our lifestyle programmes are designed to activate functional ability and well-being of individuals across the ageing spectrum from conception to execution for corporations, NGOs and individuals in accordance to the World Health Organisation’s definition of ‘Healthy Ageing‘.


Circles of 5 – Life Is Pretty Straight Without Circles

The Circles of 5 is our signature driving principle for healthy ageing lifestyle. We look into the core areas of individuals from the physical, mental, emotional, social and financial aspects of life that make up the Circles of 5.

Designed for healthy ageing, the Circles of 5 is our veritable response for modern living, materialised in every activity to build personal effectiveness in all areas of life and cultivate enriched living.

Our Philosophy & Aspiration – Values That Determine The Future

We are allies for ‘Healthy Ageing’, committed to the values of trust and respect in every endeavour to preserve the autonomy, dignity and integrity of older persons.

We aspire to promote positive societal change for an inspired lifestyle in healthy ageing.

What We Do – Design With Form & Function

ACG Concept brings a coalition of businesses, organisations and communities together in an oscillating cycle of activities and knowledge-sharing that meet varied interests.

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  1. Business Intelligence (B2B)
    We establish our relationship with various service provider, corporate and like-minded partner to run meaningful Partner Programmes, events & activities to Malaysian elderly.
  2. Ageing Communities (B2C)
    We bring our Partner Programmes, events & activities to the ageing communities and work closely with relevant NGO, organisations and community centres to ensure them a healthy ageing lifestyle.
  3. 3age.org
    Information & Knowledge Hub

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Shalini Nair

General Manager

Shalini spearheads the team of ACG Concept. Her areas of experience in integrated marketing communications, stakeholder engagement, strategic planning and project management for a diverse number of industries led her to get involved in the retirement and aged care industry. Previously, she was the Head of Communications for The Federation of Investment Managers Malaysia (FIMM). Shalini was also key personnel of The Asian Banker, having provided strategic management for the centre of excellence in terms of costs and operations of The Banking Academy (The training arm of The Asian Banker).


April Ng

Assistant Manager, Creative Artist & Designer

With 12 years of experience within the design and media industry, April is passionate about expressing the subtle beauty of graceful ageing through innovative graphics and convey education on aged care interactively to her audiences. Being part of the creative team, April designs marketing collaterals and is involved in the design of 3Age portal.


Teo Wei Bin

Senior Creative Artist & Designer

Putting his previous graphic designing experience with a leading Chinese daily and educational institution to good use, Wei Bin is now the graphic designer for ACG Concept campaigns and 3Age portal. To increase public awareness of dementia, he spearheaded a videography competition, entitled “Remember Me”.


Jason Chin

Marketing & Communications Executive

Having experienced at a young age the challenges of caring for the sick and elderly, Jason is passionate about investing in lives and galvanising the landscape of elderly care. Formerly from a banking background, Jason made the switch to communications to give a voice to this growing segment of the population and is currently the editor for ACG Concept’s English communications.

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我们根据世界卫生组织对“健康老龄化”的定义,为企业、非政府组织与个人从设计、举办以及推广各类活动。我们从事概念构想之余,也积极执行相关活动,旨在激活长者的“功能发挥”(functional ability),确保他们获得全面的身心灵健康。











ACG Concept将来自各行各业的企业、组织和社区联合在一起,共同参与各种活动和知识共享,满足各个层面的关怀取向。

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  1. 商业智慧(B2B)

  2. 老龄社区(B2C)

  3. 三乐网  3age.org
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Shalini Nair


Shalini 领导长乐集团的企业营销宣传部。她在整合营销传播、策略规划和项目管理等多个行业的经验,引导她加入长者照护退休行业。此前,她曾担任马来西亚投资经理联合会(FIMM)的宣传主任。Shalini也是“The Asian Banker”的主将,有策略地为The Banking Academy(亚洲银行家培训部门)的成本和运营进行管理。










Jason Chin



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