ACG Concept – Passion & Purpose For Everyday Life
ACG Concept is Malaysia’s first Lifestyle Advocate in aged care.
As the Lifestyle Advocate, we activate, prosper & treasure the nuances of ageing through an array of activities and programmes.
Our lifestyle programmes are designed to activate functional ability and well-being of individuals across the ageing spectrum from conception to execution for corporations, NGOs and individuals in accordance to the World Health Organisation’s definition of ‘Healthy Ageing‘.
Circles of 5 – Life Is Pretty Straight Without Circles
The Circles of 5 is our signature driving principle for healthy ageing lifestyle. We look into the core areas of individuals from the physical, mental, emotional, social and financial aspects of life that make up the Circles of 5.
Designed for healthy ageing, the Circles of 5 is our veritable response for modern living, materialised in every activity to build personal effectiveness in all areas of life and cultivate enriched living.
Our Philosophy & Aspiration – Values That Determine The Future
We are allies for ‘Healthy Ageing’, committed to the values of trust and respect in every endeavour to preserve the autonomy, dignity and integrity of older persons.
We aspire to promote positive societal change for an inspired lifestyle in healthy ageing.
What We Do – Design With Form & Function
ACG Concept brings a coalition of businesses, organisations and communities together in an oscillating cycle of activities and knowledge-sharing that meet varied interests.
- Business Intelligence (B2B)
We establish our relationship with various service provider, corporate and like-minded partner to run meaningful Partner Programmes, events & activities to Malaysian elderly.
- Ageing Communities (B2C)
We bring our Partner Programmes, events & activities to the ageing communities and work closely with relevant NGO, organisations and community centres to ensure them a healthy ageing lifestyle.
Information & Knowledge Hub
Shalini spearheads the team of ACG Concept. Her areas of experience in integrated marketing communications, stakeholder engagement, strategic planning and project management for a diverse number of industries led her to get involved in the retirement and aged care industry. Previously, she was the Head of Communications for The Federation of Investment Managers Malaysia (FIMM). Shalini was also key personnel of The Asian Banker, having provided strategic management for the centre of excellence in terms of costs and operations of The Banking Academy (The training arm of The Asian Banker).
Assistant Manager, Creative Artist & Designer
With 12 years of experience within the design and media industry, April is passionate about expressing the subtle beauty of graceful ageing through innovative graphics and convey education on aged care interactively to her audiences. Being part of the creative team, April designs marketing collaterals and is involved in the design of 3Age portal.
Teo Wei Bin
Senior Creative Artist & Designer
Putting his previous graphic designing experience with a leading Chinese daily and educational institution to good use, Wei Bin is now the graphic designer for ACG Concept campaigns and 3Age portal. To increase public awareness of dementia, he spearheaded a videography competition, entitled “Remember Me”.
Marketing & Communications Executive
Having experienced at a young age the challenges of caring for the sick and elderly, Jason is passionate about investing in lives and galvanising the landscape of elderly care. Formerly from a banking background, Jason made the switch to communications to give a voice to this growing segment of the population and is currently the editor for ACG Concept’s English communications.